Another major awards ceremony might soon be moving to a streaming service.
The Television Academy and Prime Video are discussing the possibility of Prime Video becoming the new home for the Primetime Emmy Awards broadcast, according to sources from The Hollywood Reporter.
If this agreement is reached, it would be the first time in the Emmys' history that the ceremony does not air on a traditional broadcast network.
The Television Academy's previous eight-year agreement with ABC, CBS, Fox, and NBC ended Monday night with NBC hosting the 78th Emmys.
The Emmys have been broadcast by these four networks since the mid-1990s.
If an agreement is reached between the Television Academy and Prime Video, the Emmys would become the second of the major EGOT awards shows to move away from network TV.
The Oscars will be moving to YouTube starting in 2029 through a five-year deal with the Academy of Motion Picture Arts and Sciences.Given the timing of the Oscars deal, the Emmys are likely to be the next major awards show to move to streaming.
Prime Video isn't new to hosting awards events.
It has had the rights to the Academy of Country Music Awards since 2021.The streamer also has a lot of experience with live events through its sports broadcasting rights with the NFL, NBA/WNBA, and NASCAR.
Meanwhile, the Grammy Awards are set to move to ABC, with live streams on Hulu and Disney+, starting next year.
CBS's 10-year deal with the Tony Awards (the T in EGOT) has ended, but the network is still in the middle of a five-year deal with the Golden Globes.
No comments:
Post a Comment