The Hollywood Reporter found out that the Zac Brown Band will be the main act at the UFC Freedom 250 Fan Fest on June 13.
The Fan Fest will take place on The Ellipse in Washington, D.C., which is right next to the White House, on both the 13th and 14th.
Zac Brown Band has been really busy lately.
They just finished a long run at the Sphere in Las Vegas and released their album Love & Fear in December. They were also a big draw at a March Madness music festival, which combined music and sports.
Besides live music, the event will have free activities like ceremonial weigh-ins, meet-and-greets, on-stage performances, fun activities, and appearances by UFC fighters and other celebrities.
On Sunday, there will also be a live watch party of the fights happening on the South Lawn of the White House nearby.
President Trump first talked about hosting a UFC fight at the White House last summer, but the details took a while to work out.
The UFC's parent company, TKO Group Holdings, is paying for the event and told investors in February it might lose $30 million, even after covering some costs through sponsorships like Monster Energy, which is helping with the fan fest.
TKO’s president and COO, Mark Shapiro, said, “We will not make money from the White House event on its own.
We won’t profit from America’s 250th anniversary. This is an investment for the long term. It’s about earned media.”
He added, “This is about getting new fans, casual viewers, and a big spectacle.
It will help us grow our audience, our viewership, and our success on Paramount+. We see this once-in-a-lifetime stage as a smart move to help attract more subscribers to Paramount+, reach a huge audience for the UFC, and create Super Bowl-level media attention worldwide.”
UFC CEO Dana White is friends with President Trump, and last month the UFC joined forces with the FBI to train agents at an event in Quantico.
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