Banijay Takes Immersive Experience ‘Luminiscence’ to Hamburg, Its Third German Location

Banijay Germany is bringing the immersive experience "Luminiscence" to Hamburg's St. Michaelis Church, working with French immersive producer Lotchi, who created "Luminiscence" and is part of Banijay Live.


Hamburg becomes the third German city, after Münster and Nuremberg, to host the experience, which will start on July 2.
The event will transform the church into "a striking landscape of light, sound, and history," according to Banijay.

Since 2023, "Luminiscence" has welcomed more than a million visitors worldwide.
It has been performed in some of the world's most beautiful cathedrals, churches, and historic sites in eight countries, including France, Spain, the U.K., Netherlands, Belgium, Germany, Brazil, and the U.S. The experience has been shown in over 20 cities, with nine productions currently running.

While Banijay Group continues to focus on TV content, it has expanded into live events and sports in recent years and has been successful.
The live experiences and other segment grew by 18.2% last year, increasing from 336 million euros ($393 million) to 397 million euros ($465 million).

For St. Michaelis, "Luminiscence" will use advanced 360-degree projection technology, clever lighting effects, original music, live singing, and organ music.
It will include a group of conductors, organists, and a local choir. The performance will feature singer Lucia Duchoňová and organists Magne H. Draagen and Paul Fasang.

Ingrid Langheld, CEO of Banijay Germany Live, said: "Luminiscence has shown it can attract people from different cultures.
It uses technology and music to bring history to life. Its growth in Germany shows how much people like the creative idea from Lotchi and how skilled our team is at making large-scale events. Bringing Luminiscence to St. Michaelis is a big step in our German journey and shows how working together can help businesses grow and change."

Alexander Röder, senior pastor at St. Michaelis, said: "This project shows our bright and airy Baroque church in a new way and brings the church's rich history to life with light, music, and storytelling.
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François de Brugada, CEO of Banijay Live, added: "When Lotchi joined Banijay Live, Luminiscence had already worked in four French cathedrals.
One year later, the show is running across Europe, the U.K., the U.S., and Brazil. This success is thanks to Banijay Entertainment's strong network of local talent. St. Michaelis in Hamburg is another excellent match between Luminiscence's bold creative and technical vision and the great local skills of Banijay Germany."

Luminiscence at St. Michaelis is produced by Banijay Germany Live and Cape Cross.