The "Stranger Things 5" ending wasn't just big in culture; it was also a big hit at the box office. The final episode of the popular Netflix show made over $25 million during New Year's Eve and New Year's Day in 600 theaters, according to early estimates. This was a big success for the partnership between Netflix and movie theaters.
Netflix didn’t get any of the money from this special theater event— theaters made all the profit.
Instead of selling tickets, the theaters sold "concession vouchers" to reserve seats for the movie. The series finale played in theaters at the same time it was available on Netflix. Some theaters showed the movie every half hour throughout New Year's Day.
Different theater chains charged different prices for the vouchers, which makes it a bit hard to get exact numbers.
AMC and Cinemark charged $20 each, but Regal only asked for $11.
No matter the price, this event was a huge success for everyone involved and shows that Netflix's relationship with movie theaters is improving.
These box office numbers follow a social media post from "Stranger Things" co-creator Ross Duffer, who shared that 1.1 million vouchers were sold for the finale.
AMC said over 753,000 people went to AMC Theaters in just two days to watch the ending.
During that time, AMC collected more than $15 million from the $20 food and drink credits tied to the screenings.
The finale was shown in 231 of AMC's U.S. theaters, which is slightly more than a third of all theaters that showed the movie.
AMC says that more than half of all "Stranger Things" fans who watched the finale in theaters did so at AMC.
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