All Her Fault’ Hits 46 Million Hours Watched in Three Weeks, Peacock’s Biggest Series Launch Ever

 "All Her Fault," the mystery limited series on Peacock starring Sarah Snook, Jake Lacy, and Dakota Fanning, has become the most-watched original series launch in Peacock's history. In the first three weeks it was available, the series was watched for a total of 46 million hours. This number includes all episodes, so the premiere on November 7 had three weeks to gain viewers, the second episode had two weeks, and the third had one week. According to Nielsen, "All Her Fault" ranked among the top five most-watched streaming originals in the U.S. during those three weeks.

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The news about "All Her Fault" comes at the end of a strong viewership month for NBCUniversal, which owns Peacock.

 Another big highlight was the Macy’s Thanksgiving Day Parade. The annual parade had its largest audience ever, with over 36 million viewers across all platforms, including Peacock and Telemundo. On NBC alone, the parade was the most-watched non-sports, non-news telecast on broadcast TV since the 2019 Oscars. It was also the most co-viewed non-sports, non-news telecast of 2025, with 66% of viewers being parents and children watching together. On Peacock, it was the biggest non-sports, non-news simulcast ever.

NBC aired four of the five highest-rated entertainment specials in November among adults 18-49.

 After the parade, "The National Dog" show came in second, with 13.6 million viewers, marking three straight years of growth. ABC’s Country Music Awards were third, followed by NBC’s "Saturday Night Live" Thanksgiving special and "Wicked: One Wonderful Night" at fourth and fifth. Overall, NBC was number one in total viewers and the 18-49 demo in November.

Looking at sports, the NFL game between the Cincinnati Bengals and the Baltimore Ravens on Thanksgiving was the most-watched primetime game of all time, with more than 28 million viewers across platforms.

 In reality TV, BravoCon had a great year, with 3 million viewers on Peacock and 419 million engagements across platforms, including social media.

NBC's big month also included a strong performance in advertising.

 Various ad sources reported that viewers of the Macy’s Thanksgiving Day programming were 24% more likely to search for brands than viewers of other specials that day. Also, ads during the parade were found to be more likable by 28%, more memorable in message by 19%, and more memorable for brands by 12%.