3 -Season -3 -ink -in -Game games will be preparing in the market on Friday, while Netflix Korea's Don Kang reflects an extraordinary journey that has transformed Korea's content from a regional phenomenon to a global cultural force.
At the ongoing APOS conference in Indonesia, the vice president of South Korea's Netflix outlined the ongoing investments of streaming giants in Korean narratives and discussed the wider cultural impact of K-Contents around the world.
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The second season of Squid Games offered a large number that highlighted the franchise's continued global appeal. In Premier Week alone, the series has brought over 190 million calls with over 60 million calls in the first week of availability. The show was the biggest series from Netflix in late 2024, but was only available for a week during this period. Popular for variety shows
"It was number one in over 92 countries," Kang said. Essentially, these are most countries we serve.
The three-year gap between seasons did not undermine the enthusiasm of the audience. "There were a lot of people who played in the second season," Kang said, emphasizing that the team is focused on delivering this incredible final instead of observing through performance metrics.
Netflix's Korean content strategy has evolved significantly beyond traditional series. The platform has also created non-fiction shows such as "Physical: 100," "Culinary Class Wars," "Romantic Comedies," and "A Expanding Film Slate." This diversification aims to please existing Korean content fans while also attracting new audiences.
These Korean words indicate that we contain Korean elements. " Kang said. You can see Korean food. You can see the songs we sing, where we go.
Kang scattered the idea that Netflix's Korean success was due to a calculated master plan. The big myth is that there is no data to actually tell you which shows should be played,” he said. It's really about art. It's really about being involved with being with the creators and understanding what kind of story they want to tell.
This approach focuses on working with local manufacturers to tell authentic stories to local target groups. A strategy that has proven to be universal appeal. Netflix deliberately focuses on discovering new talent with new creators, between 20-30% of new talent.
Kang emphasized that we are focusing on local stories and working with local creators for the local audience. And if we continue to do that, hopefully I'll be more and more (success like "Inkfish Game").
A new Netflix study on cultural affinity shows the measurable effect of South Korean content on global perceptions. Research shows that Netflix members have significantly more positive opinions about Korean culture compared to non-users who are willing to study Korean products and experiences.
Over 80% of Netflix members have appeared more than that after watching Korean content around the world. This study showed that most audiences of K-in membranes in key markets, including the US, Japan, India, France and Brazil, were observed for over two years and had long-term loyalty.
Netflix users are twice as interested in seeing K-consen drugs compared to future non-users, showing a higher commitment to music and fashion in all aspects of Korean culture Bong's travel and food.
Kang approached the Korean production ecosystem, recognised current market fluctuations and gave confidence in the industry's long-term health. He noted previous cycles when South Korean content reduced demand from China, and found that the industry appeared in more stories.
It's a phase. Kang said. But I'm very confident...it's when we have to practice discipline in relation to cost management, but we only get it ahead of time and come out more.
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