From "Vindicators" continuations of "Transformers" flicks, so many summer blockbuster end with urban areas ablaze and the destiny of the world in limbo. Typically, CGI is used to conjure those moments. Yet, significant studios hoping to advance the damnation out of their July or August deliveries might be in trouble that even Superman can't go by.
The marketing campaigns for several major movie releases, including Christopher Nolan's "Oppenheimer," Greta Gerwig's "Barbie," and the relaunch of the Teenage Mutant Ninja Turtles franchise, could be harmed by a looming actors' strike. Studios altered their plans in response to "Mutant Mayhem" in order to meet the June 30 deadline for a new SAG-AFRTRA contract.
Union members—including every movie star you can think of—may take to the picket lines if that date passes without a new agreement. This indicates that they will not be willing or available to promote their most recent films. The Writers Guild of America strike has already made it hard for TV and streaming shows that want to run Emmy campaigns to get noticed. Publicists trying to get press for writers whose films are opening in theaters or debuting at Tribeca or Cannes face challenges as a result.
The Teenage Mutant Ninja Turtles Freak Commotion," Vital and Nickelodeon's endeavor to reboot the well known family establishment for another age of moviegoers, has moved its press trip from July to June with expectations of stretching out beyond any possible strike. Fundamental's other significant delivery, "Mission: Incomprehensible - Dead Retribution Section 1," which opens on July 12, won't be impacted by an entertainers strike. The studio is traveling the film for worldwide press from June 18-19, and that implies that a large portion of its meetings will be banked assuming that the discussions with Droop AFTRA vacillate.
To expand the Mega Menu, click the Variety Plus Icon HOME FILM NEWS June 13, 2023 at 2:25 p.m. PT Looming SAG Strike Threatens Publicity Plans for "Barbie," "Oppenheimer," and "Ninja Turtles" By Matt Donnelly and Brent Lang Oppenheimer Barbie Teenage Mutant Ninja Turtles Warner Bros., Universal, and Paramount Popular on Variety From "Avengers" sequels to "Transform Typically, CGI is used to conjure those moments. However, major studios attempting to promote their July or August releases may be caught in a precarious situation that not even Superman can escape.
The marketing campaigns for several major movie releases, including Christopher Nolan's "Oppenheimer," Greta Gerwig's "Barbie," and the relaunch of the Teenage Mutant Ninja Turtles franchise, could be harmed by a looming actors' strike. Freak Commotion" — leaving studios moving their arrangements to stretch out beyond the June 30 cutoff time for another Droop AFRTRA contract.
Related Stories VIP+ What a Disney-Powered Vision Pro Means for the Future of Entertainment Ezra Miller Makes His First Public Comments Since Allegations of Misconduct at the Premiere of "The Flash" If that date passes without a new agreement, union members—which include every movie star you can think of—may take to the picket lines. This indicates that they will not be willing or available to promote their most recent films. As of now, the Scholars Organization of America strike has caused special cerebral pains for television and streaming shows hoping to send off Emmy crusades. Publicists trying to get press for writers whose films are opening in theaters or debuting at Tribeca or Cannes face challenges as a result.
"Teen Freak Ninja Turtles: In an effort to avoid a strike, the press junket for "Mutant Mayhem," a joint venture between Paramount and Nickelodeon that aims to resurrect the well-known family film series for a new generation of moviegoers, has been moved from July to June. The other major release from Paramount, "Mission: A strike by actors won't affect the opening of Impossible – Dead Reckoning Part 1 on July 12. The majority of the studio's interviews will be banked in the event that negotiations with SAG-AFTRA fail because the studio is junketing the movie for international media from June 18 to 19.
Advertisement Nolan's new ensemble epic "Oppenheimer" is sticking to its July 7-8 New York junket dates, despite the fact that every major studio has been wringing its hands over the possibility. This is due after June 30 and could have an impact. A junket for international media will be held just before the deadline for Walt Disney Studios' summer romp based on its own park ride, Haunted Mansion, on June 29 and 30, in New Orleans, where the film was shot. The project, which opens on July 28, stars Owen Wilson, Rosario Dawson, Jamie Lee Curtis, LaKeith Stanfield, and Jared Leto. One insider stated that the dates for the junket were set before strike talks began.
Warner Bros., Disney, Paramount, and Universal declined to comment for this article.
According to sources, the hype for the majority of summer blockbusters can begin as early as two years prior to release. Think first-look posters and teaser trailers. The life cycle of a movie marketing campaign can vary. Studios will hire long-lead publications for big cover stories about four to six months before opening weekend, like Warner Bros. did for Ryan Gosling (GQ Style) and Margot Robbie (Vogue) to promote "Barbie." That film is likewise set to travel on July 7-8, placing it targeted. According to a person who is familiar with the cast schedules, some interviews are being completed prior to the strike deadline in preparation for a later rollout.
Advertisement Another seasoned film marketer added, "Your last month is all about moving the needle." This includes worldwide photo calls with the cast, appearances on domestic and international talk shows, red carpet premieres in multiple cities, and weekly magazine covers. According to a studio executive, major late-night shows are currently unavailable as a result of the writers' strike. However, "not having a major honorary pathway the week the film debuts? That will unquestionably hurt.
The executive is perplexed by the idea of a work stoppage, as are many studio and producer supporters in the current guild faceoffs. The union is trying to get paid more. The compensation of actors will be affected as a result of a strike's impact on ticket sales. They stated, "I wouldn't be happy if I were Margot Robbie, as a producer and star of Barbie."
One publicist was anticipating a summer without booking in-depth magazine profiles or morning television appearances. They stated, "I guess I'm going to pitch press on a lot of documentaries."
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