This weekend was a big deal for movie theaters. People, especially young people, flocked to see two horror movies that were really popular. One of them, "Backrooms" from A24, made a huge amount of money — $81 million — from over 3,400 theaters in just one weekend. Another movie, "Obsession" from Focus Features, did even better. It made $26.4 million in its third weekend and crossed the $100 million mark in the US. Both movies were directed by YouTube creators and cost very little to make, which is surprising because people usually think big budgets are needed for big hits.
Jeff Bock, an analyst, said this shows the industry can be more creative.
He noted that a new group of young people are really excited for this kind of content. He also said this kind of movie is now competing with the big summer blockbusters.
This is especially interesting because summer is usually the time for big franchise movies.
But Disney's "The Mandalorian and Grogu" didn't do well in its second weekend. It dropped by 70%, showing that it's not appealing to a wide audience anymore. Despite playing in more theaters, it ended up third behind "Backrooms" and "Obsession."
"Backrooms" was directed by Kane Parsons, a 20-year-old.
It has already made $118 million worldwide and is one of the most profitable movies of the year. The movie is based on Parsons' web series and follows a man who finds a secret door that leads to endless rooms. His therapist tries to save him. Most viewers were under 35, and over half were 25 or younger.
Parsons and other YouTubers are turning their online followings into movie careers.
For example, Mark Fischback directed "Iron Lung" which earned $50 million on a $3 million budget. Paul Dergarabedian from Comscore said this new path from YouTube to the big screen is a new way of making movies.
Surprisingly, "Backrooms" and "Obsession" did not hurt each other at the box office.
In fact, "Obsession" kept growing in sales, increasing 10% from the previous weekend. It's the first movie since 1982's "E.T. The Extraterrestrial" to keep rising in sales outside the holiday season. "Obsession" has made over $106 million in the US and $148 million worldwide, with a production cost of only $1 million. It's the highest-grossing movie for Focus Features ever.
Jason Blum, a producer, said on Twitter that it's a great time for scary movies.
He mentioned that Blumhouse-Atomic Monster now has two number one movies in the country, both made with very little money. Theaters are packed with people.
While "Backrooms" and "Obsession" got most of the attention, "The Mandalorian and Grogu" dropped to third place with just $25 million from over 4,300 theaters.
This big drop shows the movie didn't stay popular after being away for seven years, even though Disney knew it could have been released on their streaming service. So far, the movie has made $137.4 million in the US and $246.6 million worldwide. Disney made it for $165 million and hopes that next summer's "Star Wars: Starfighter," directed by Shawn Levy and starring Ryan Gosling, will bring the franchise back.
Jeff Bock also said the big drop for "The Mandalorian and Grogu" shows the movie's reception is different from the whole Star Wars universe.
Meanwhile, two other new movies didn't do as well.
Sony's PG family comedy "The Breadwinner" and Focus Features' war drama "Pressure" both underperformed.
"The Breadwinner" made it to the top five in North American theaters, earning $7.5 million from 2,352 locations. It came right after Lionsgate's musical movie "Michael," which has been playing for six weekends. "The Breadwinner" features Nate Bargatze, a top comedian, as a dad who stays home after his wife gets a deal on "Shark Tank." People liked the movie more than the critics, as shown by the "A-" CinemaScore and 28% on Rotten Tomatoes. Sony made the film for $25 million.
David A. Gross, who runs the box office newsletter FranchiseRe, says, "The movie is doing better in the middle part of the country."
But he adds, "these kinds of comedies usually don’t do well overseas."
"Pressure" started at number seven with $5.4 million from 1,829 theaters.
It's a World War II drama meant to compete with family movies and horror films, but older audiences weren't interested in going out. Those who did go saw it and gave it an "A" on CinemaScore. Brendan Fraser plays Dwight D. Eisenhower in "Pressure," which covers the 72 hours before D-Day.
"Michael" has kept doing well since April, making $11.7 million over the weekend.
So far, the movie has made $339.9 million in North America and $851.3 million worldwide. It should soon pass "Bohemian Rhapsody" ($911 million) as the highest-grossing musical biopic ever.
Next weekend could bring a horror triple threat with Paramount's parody sequel "Scary Movie."
Summer will be busy with Steven Spielberg's sci-fi adventure "Disclosure Day" on June 12, Pixar's "Toy Story 5" on June 19, and DC's "Supergirl" on June 26. July has Universal's "Minions and Monsters" on July 1, Disney's "Moana" remake on July 10, Christopher Nolan's "The Odyssey" on July 17, and Sony's "Spider-Man: Brand New Day" on July 31. Box office experts think the four-month period, usually the busiest and most profitable for the industry, might reach $4 billion for only the second time since the pandemic.
David A. Gross says, "Moviegoing is really hot.
'Backrooms' and 'Obsession' are exciting the market, and it's awesome." He also adds, "But the industry also needs the big summer movies and franchises to do well."
Woody, Odysseus, and Peter Parker — the industry is looking to you.